Leadership Coach in Thailand


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Leadership Coach Thailand



For one-to-one coaching,  we employ Marshall Goldsmith’s model of leadership & behavioral coaching. Our coaches have wide experience helping leaders change and succeed.


Atchara Juicharern, Ph.D., (Cara)
Chief Executive Officer at AcComm Group

AcComm and Image International Co., Ltd. and Leadership & Coaching Solutions Co., Ltd.

Chief Executive Officer at AcComm and Image International Co., Ltd.

  • The author of a best-selling book “Leader as Coach”
  • #1 Coach in Asia – The Leading Global Coaches Winner of THE THINKERS50 MARSHALL GOLDSMITH COACHING AWARD, LONDON 2019
  • Winner of Thailand Woman Leadership Award 2018 and Asia’s Woman Leaders Award 2019 by CMO Asia

Atchara (Cara) created “Leader as Coach” development programme and learning ecosystem for executives and leaders. The program was the first Leader as Coach programme in Thailand that received ICF – CCE Approval.

Atchara has helped leading organizations in Thailand and other countries develop leadership and people development programme. She has successfully coached leaders at all levels during their transitions and in people management strategy. Atchara always supports her clients with the creative, reliable and practical interventions.

Atchara was awarded “The Best Manager of the Year” in 1997 while working with Northwest Airlines.  With international work experience and success, she is regularly invited to speak at conferences and executive forums.

Atchara has Ph. D. in Management Development, an international program at NIDA. Atchara is also awarded a Distinguished Alumni Award from NIDA in 2012.

In 2014, she was recognized as one of the ten wonder women in business by WOMAN PLUS Magazine by GM Group. In 2018, she was invited to give interview to the magazine once again as a Thailand Top Influencer in Coaching.

With over 18-year experience in the field, she has customized and delivered successful programme;   leadership assessment & development, leading change, coaching culture, EQ, navigating strategic team, organization agility, transformation etc..


Interview “Path to Number One Leadership Coach” by Post Today Newspaper

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Coach Atchara Juicharern – Interview of professional and personal life of Coach


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Atchara Juicharern in GM Magazine - interview

ภาพ credit: GM Magazine


My great and appreciation always to “Voice of The Day” programme for the great show and beautiful & professional production.  “Voice of The Day” is a variety programme by Voice TV (Channel 21) “Born to be Executive Coach” – Personal & professional life, Executive Coaching, A Coaching Training Class

สัมภาษณ์ ดร. อัจฉรา จุ้ยเจริญ รายการ Voice of the Day

สัมภาษณ์ ดร.อัจฉรา จุ้ยเจริญ รายการ Voice of the Day
“Born to be Executive Coach”

Link to view:  http://shows.voicetv.co.th/voice-of-the-day/68549.html In Brief: Many people asked me what does a Coach do?, how did I become a Coach?, and Why do leaders need a Coach? This interview provides perspectives to these questions.

Atchara Juicharern, Interview in BizWeek


Gave interview to Bankok Biz News (กรุงเทพธุรกิจ) regarding coaching and the importance of coaching in developing the next generation leaders.  Bizweek section – 6 April, 2015.

A thousand thanks to ICF (International Coach Federation) for allowing me to share data from related research and study. (Data shared with prior permission from ICF)

ดร. อัจฉรา จุ้ยเจริญ กรุงเทพธุรกิจ การโค้ช Coaching


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“Behind the Success” Interview of Atchara Juicharern, Ph.D. in GM Magazine


Atchara Juicharern, Ph.D., was interviewed by GM Magazine about “Coaching” and her CCE Program (Coach Continuing Education – ICF approved coach training program). This is the special edition of GM Magazine in the occasion of  “GM’s 29th Anniversary”.  This special edition features special stories of “Thinkers: What I think, when I think about my thinker”.  GM is the no.1 lifestyle magazine for business men in Thailand.

Picture: credit GM Magazine – 29th Anniversary

Complete article can be found in GM Magazine – April 2015

 Atchara Juicharern in GM Magazine - interview


Atchara Juicharern and Woman Plus Magazine


Atchara Juicharern gave interview in Woman Plus Magazine.  The profession of coach is well recognized & invited to appear on the cover and the insights interview by Woman Plus – magazine for smart women (by GM Multimedia Public Company Limited)

Online version: http://issuu.com/gm_live/docs/wf_117

Interview: Cover and Pages 14-17

Atchara Juicharern Woman Plus by GM Multimedia Pcl

Credit:  Woman Plus Magazine:

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